Comcast Buys Daily Candy
August 6, 2008 (FinancialWire): Comcast Corp. (NASDAQ: CMCSA) has acquired DailyCandy, a women’s fashion and lifestyle e-mail newsletter for an undisclosed amount.
Comcast said DailyCandy, which started in 2000, runs a successful premium ad-supported e-mail business and has kept a loyal base of fashion-conscious women in their 20s to 40s, attracting major advertisers like American Express Co. (NYSE: AXP), Target Corp. (NYSE: TGT) and Procter & Gamble (NYSE: PG).
DailyCandy employs 55 people and sends out daily e-mails to readers in 12 U.S. cities and London, England. The DailyCandy service, and its 2.5 million-strong subscriber base and team, will be integrated into Comcast’s web unit Comcast Interactive Media.
Comcast and DailyCandy already have an editorial relationship through two of Comcast’s cable TV channels, the E! and Style networks, with editors and writers of the newsletter featuring on the networks’ TV shows.
CIM has been active in making acquisitions and developing new Web sites in the last two years as the company diversifies in the changing media landscape. In May, CIM bought Plaxo the social address book website while last year it bought Fandango, a movie fan website. It has also been developing Fancast, an online video website with hours of free TV programs. CIM is also setting up an in-house sales team to focus on selling graphic and in-video advertisements for its entertainment sites including Fandango and Fancast.
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