Acquisition of On-Demand Video Services Capabilities Significantly Broadens VBrick’s Software-as-a-Service Offering
WALLINGFORD, CONN. , February 22, 2011 – Enterprise IP video leader VBrick Systems today announced it has acquired the assets of Fliqz Media Corporation, a leading provider of video solutions that enable websites, blogs and social platforms to offer dazzling video while maximizing a website’s search engine rankings. Fliqz’s easily customized and deployed solutions and VBrick’s award-winning online streaming service, VBoss, will be integrated to provide a true one-stop shop for corporations, educational institutions, and government agencies to implement their live and on-demand video strategies.
VBrick’s acquisition of Fliqz builds upon VBrick’s strategy of growth through existing initiatives and geographies as well as expansion via acquisition. The Fliqz acquisition adds a rich roster of customers such as Major League Baseball®, Rackspace®, WebMD®, and T-Mobile® to VBrick’s growing installed base of Software-as-a-Service (SaaS)-based customers. Today’s news also positions VBoss as the de facto provider of easy-to-use, SaaS-based video technology used by marketers to drive awareness of their brands.
“We’ve taken the next important step in ensuring our 9,000-plus customers can continue to turn to VBrick to implement rich media into nearly every conceivable inbound and outbound communication, including online sales and marketing videos, executive broadcasts, webinars, employee training, and myriad other applications,” said Doug Howard, Chief Executive Officer, VBrick Systems. “The world of a textual-based web with rudimentary snapshots is coming to an end. The extensive use of video-rich content is an exciting evolution for the web and its users.”
Many current Fliqz subscribers are already using video to communicate with customers across social media platforms such as Facebook, while creating compelling rich media content that keeps fans and customers glued to their brands. And because the Fliqz platform provides a module specifically focused on video submission to search engines to maximize search engine optimization (SEO), it provides much greater value to enterprises who may have already experimented with other on-demand video services in the past.
“Market demand for enterprise-wide video communications including live and on-demand as well as internal and external communications, continues to grow rapidly,” said Andrew W. Davis, Senior Partner, Wainhouse Research. “The Fliqz acquisition reflects VBrick’s focus on aggressively addressing that growth. Fliqz is a strong complement to the core capabilities the company has already been delivering. This looks like a winner.”
In addition to the ease of use and SEO value proposition for clients, the Fliqz service enables rich reporting on critical elements including user engagement, completion rate, viral distribution, and video popularity. This type of reporting enables a company to understand not only basic website hits and marketing program relationships but also the actual effectiveness of their video content.
About VBrick Systems, Inc.
VBrick is the leader in Enterprise IP Video, with over 9,000 corporate, education and government customers and 60,000 installations worldwide. VBrick solutions work over standard IP networks and the Internet to enable the creation, publishing and distribution of rich media content. Our comprehensive streaming solutions are used in a wide range of live and on-demand applications including meeting and event broadcasts, employee collaboration, distributed learning, digital signage, TV distribution, and video surveillance. Headquartered in Wallingford, CT, VBrick’s products and services are available through industry-leading value-added resellers. In purchasing the Fliqz assets, VBrick did not assume any liability, debt or obligation of Fliqz except to the limited extent specifically agreed and specified. For more information, visit www.vbrick.com.